Member Profile: PHOS Creative
We experience it each and every day: digital marketing. The shift to the digital experience has forever changed the marketing landscape; heightening the need for strategic planning, valuable content, and data-rich tools to gain insight about a customer’s journey. Businesses are becoming increasingly sophisticated about digital marketing and the need for high-quality communications. That translates to more competition than ever in almost every industry and to an increasingly crowded digital space.
West Designs, a Chamber Member since 2014, is a strategic digital marketing agency that has worked since it opened its doors in 2013 to cultivate relationships with companies in Greater Gainesville and beyond. In 2016, the team recognized the paradigm shift within its own walls to continue to provide clients with business-changing branding, websites and inbound marketing services.
Last month, that paradigm shift materialized as West Designs launched its new brand, PHOS Creative.
“PHOS is the Greek word for ‘light’ and symbolizes our approach to helping our clients stand out and be a light in an increasingly saturated digital space,” said CEO Brandon West. “The rebrand is centered on positioning and defining who we’ve become over the last four years and what we believe is coming for our company and team.”
To continue to effectively help clients distinguish themselves, the PHOS Creative team knows that as it evolves, at least one thing should never change—its focus on relationships, service and trust. PHOS considers giving back to the community a key way to sustain this focus. The company has given back through digital communications and branding assistance to local nonprofits, such as Charity Nerds, which uses money from tournaments and donations to purchase video game systems and games to gift to hospitalized children.
“PHOS Creative is a new name for the same company our clients and community have grown to know, love and trust,” said West.
In early 2017, the Gainesville Area Chamber launched a new highly visual, user-friendly website, which was designed by the PHOS team. Brandon West has also served as a speaker for the last two years in the Chamber’s Business Matters workshop series, which focuses on strengthening small businesses.
West added, “We are so thankful that the Chamber, its members and the Gainesville area have been a part of our journey.”