The Biz Wiz

In today's economy, in order to increase our market share we know we need to increase our marketing efforts. How can I market my business on a small budget?

As a member of the Gainesville Area Chamber of Commerce, there are many marketing opportunities available to you at little or no cost. Over the next several weeks, check back as we count down the most cost effective ways to market your business through your Chamber membership.

1.  Web site

The Gainesville Area Chamber of Commerce Web site, www.gainesvillechamber.com, receives approximately 14,000 visits every month! As a member of the Chamber your business is automatically listed in the online directory; however, many members have taken it to the next level and purchased an enhanced listing or online advertising. With options costing as little as $5 per month, advertising with the Chamber Web site is both effective and cost efficient.

In addition, the Chamber Web site now allows for member log-in and account maintenance.  To ensure maximum exposure, visit www.gainesvillechamber.com today to verify that your information is accurate and up-to-date.

2. Member Announcements

Does your company have a new product, program or employee?  Have you received an award or recognition? Planning an event?  Keep the business community up-to-date by placing a member announcement in the weekly Chamber e-Journal. Sent to approximately 3,000 members every Tuesday, this form of advertising is quick, effective and is included in your membership at no additional cost. For more information on how to submit a member announcement, please visit www.gainesvillechamber.com/Events_-_Communications.aspx.

3. Member to Member Coupon Discount Program

Support fellow Chamber member businesses by participating in the Member to Member Coupon Discount Program. By offering an exclusive discount for your goods or services, you can reward those who have chosen to make an investment in our community. This program is only available to Chamber members and is included in your membership at no additional cost. For more information, please visit www.gainesvillechamber.com/Events_-_Communications.aspx.

4. Chamber e-Journal

Use the Chamber e-Journal to network! Send notes of congratulations to new and renewing members, or take it to the next level and schedule an appointment to visit. Get to know your fellow Chamber members, both newcomers and familiar faces, and discover the many ways in which Chamber is helping our members do business every day! Visit www.gainesvillechamber.com/Chamber_e-Journal_October_21_2008.aspx for this week's issue of the Chamber e-Journal.

5. Donate a Prize

The Gainesville Area Chamber of Commerce has at least one event every week. After each event, we will send copies of business cards that are collected for a gift drawing to any member business that would like to donate a prize. For more information, please contact the Membership Division at 352-334-7100.