The Biz Wiz

What are some easy ways to increase sales?

1. The easiest way to increase sales is to ensure that you are selling a product or service that people really, really need.

2. Make sure your sales process is as simple and straightforward as possible so as to avoid confusing or frustrating customers.

3. Increase advertising efforts to ensure knowledge of and interest in your business.

4. With the invention of the internet, advertising has been changed dramatically. To increase targeted traffic you can blog, post or improve search engine optimization (SEO), therefore, sharing information about your product or service much more easily and cheaply.

5. The volume of what you want to sell and your target audience is the key to knowing how to plan your marketing strategy.

The Gainesville Area Chamber of Commerce provides several opportunities to advertise your business. The Chamber Web site, www.gainesvillechamber.com, receives approximately 14,000 visits every month! As a member of the Chamber your business is automatically listed in the online directory; however, many members have taken it to the next level and purchased an enhanced listing or online advertising. With options costing as little as $5 per month, advertising with the Chamber Web site is both effective and cost efficient.

To help you succeed in your business, The Chamber also offers seven college-caliber online courses in Marketing as part of SmallBizU. One of the courses, “Positioning Master Class,” educates you on how to develop your own marketing strategies that will increase sales. For more information, please visit our Web site at www.gainesvillechamber.com and click on “Chamber Services,” "SmallBizU" or call Tim Ledvina at 334-7105 x 323.