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New Brand Unveiled for Greater Gainesville Region

brandCouncil for Economic Outreach (CEO) Chair Rory Causseaux today announced the launch of a new economic development brand for Greater Gainesville Region. The brand is being implemented as a component of CEO’s five-year economic development strategy focused on business recruitment and retention, and creating job opportunities for local residents. This strategy ultimately aims to position Greater Gainesville as a global hub of talent, innovation and opportunity, while promoting the region as a business and lifestyle destination.

 “We are excited about our new brand and how it will strengthen our region’s ability to secure new opportunities for economic prosperity and growth,” said Chair Causseaux. “This new brand communicates with bold authenticity that Greater Gainesville is ready to partner with businesses seeking to locate in a region that offers assets unparalleled in the state, and that still has in front of it years of exponential growth potential.”

The new brand was unveiled earlier this week to members of the CEO Council, and earlier today to the investors of the Transforming Greater Gainesville Economic Development Strategy.

 “Our new brand visually unites the Greater Gainesville region, and will give our economic development efforts a competitive advantage when attracting businesses seeking unmatched education assets, partnerships with the state’s preeminent university and the No. 1 community college in the nation, and stellar lifestyle amenities,” said Gainesville Area Chamber of Commerce President/CEO Susan Davenport. “Greater Gainesville is the only region in Florida that has all of these assets in one location, and our marketing efforts will give new voice to a legacy of innovation and success that speaks for itself.”

The work to identify Greater Gainesville’s most marketable assets began in 2014, with months of research to identify the industries that the region’s assets would best position for growth, as well as opportunities for public private partnerships to support innovation-spurring research and talent development. The result of the comprehensive initial research was the Transforming Greater Gainesville Economic Development Strategy. The new regional brand—which will support marketing efforts that are a component of that strategy—is the data-driven product of targeted market research among location decision-makers.

“We believe our new brand will create positive curiosity about what the Greater Gainesville region has to offer,” said Chamber Communications Director Alyssa Brown, who served as staff lead for the project. “Next steps in the coming months include the implementation of a marketing campaign to leverage the new brand and the region’s assets that will include an online presence, outreach in key markets and more.”

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